We were tasked with naming the startup and creating the visual and tonal brand to fit a company that is true to an ancient tradition, while remaining on the cutting edge.
Extracted from the ancient Indian mines alongside the Krishna River, Golconda diamonds, with their particular luminosity and transparency, are often esteemed as the finest and rarest diamonds in the world. Among them are the Globe’s most coveted stones including the Kohinoor, Regent and Hope diamonds. Dating back to 400 BCE, Golconda diamonds stem from the very first recorded source for mining diamonds.
The two clients shared a common passion for pushing boundaries and disrupting the industry, as evident in their widely adopted cutting techniques and penchant for colored stones that are now contemporary classics, beloved across the globe, as well as their willingness to take these treasures to the world wide web.