Starting with the name and logo, we knew that the challenge was to market a children’s product to their parents, to keep it light and fun and funny, but sophisticated enough that parents would be just as proud to be part of the GYMIES community as their kids were.
Through clean graphics and tongue-in-cheek copy, we struck the perfect balance that expanded GYMIES from a gymnastics program with 30 children enrolled, to a complete children’s gymnasium with 300 happy kids visiting each week.