A Better Way to Buy
After years of positioning themselves as a discount medical supplier, Dealmed approached Hannabi to brand their company for the future. During our industry research, we became enchanted by the life of René Théophile-Hyacinthe Laennec, a world-renown medical scientist and lecturer, best remembered as the inventor of the stethoscope. The creator of the most widely recognizable of medical instruments now lends his namesake to the brand. We then turned to the age of Laennec to inspire our aesthetic, combining traditional 19th century visual elements with a modern twist, for a brand that is classic, simple and sophisticated.
Tasked With
- Brand Development
- Brand Design
- Brand Buildout
